Building customer rapport is vital in Sales, and Launchdeck gets it done!

In sales, there’s one universal truth: People buy from people they trust. Building customer rapport is more than just a “soft skill.” Trust ensures an easier pathway to closing deals. On top of that, it’s building upon the foundation of long-lasting business relationships that support repeat businesses, and successful upselling.

Meet Callum Mullen, Head of Sales & Marketing for Tank Studios, the creators behind EpicPen. For Sales leaders like Callum, mastering this skill isn’t just about fostering trust—it’s about scaling it effectively across global teams and diverse customer bases to drive business success.

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Build Better Rapport Without Burning Out

As Callum puts it:
"Building customer rapport is vital. Customers feel valued when I’m visibly involved, and they’re more willing to grow their businesses with us. Launchdeck is well positioned to support Sales teams to do this”

With a strong emphasis on building rapport as part of the sales process, Callum’s team has continually achieved the seemingly impossible: scaling rapport-building efforts across multiple international clients and closing deals faster - without sacrificing the human touch.

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1. Closing International Deals Across Cultures and Time Zones

Sales in today’s world doesn’t happen in a single office or a single time zone. Callum’s team faced the challenge of managing deals worldwide, each with its own unique buyer behaviors and expectations.

With Launchdeck’s shared digital sales rooms, Callum’s team bridged the gap. Customers could access key sales collateral, product demos, pricing information, and communication threads at their convenience—whether in London in the same time zone, or with customers in Hawaii 10 hours behind the UK!

The result? Not only has it resulted in fewer late-night web calls and smoother negotiations, buyers are also much happier being able to obtain the information they needed on demand without any delays.

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2. Meeting Objectives with Fewer Engagement Calls

One surprising discovery? Customers preferred engaging with the sales room over traditional calls.

Launchdeck enabled buyers to self-serve key information directly from the digital sales room. Whether it was technical specifications, case studies, or proposal updates, buyers had it all in one place.

This reduced the need for constant follow-ups, freeing up Sales teams to focus on more strategic tasks without compromising on their ability to hit sales objectives. As a result, our surveyed clients have reported the need for 40% fewer customer engagement calls, and yet have stronger business results

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3. Scaling Customer Rapport Without Additional Time

Customer rapport often feels like something you can’t automate—it’s built through time and effort. But Callum found that with Launchdeck, Sales leaders can scale their presences without overextending themselves.

Specifically, with Launchdeck, Sales leaders could stay “visible” in all the rooms their teams managed. A quick note or personalized message from senior figures in the shared space made customers feel like they are directly involved in their journeys, and feel more valued as customers.

This small but meaningful touch strengthened relationships without requiring hours of additional work.

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4. Driving Customer Success & Higher Retention

Customer retention is often a bigger challenge than acquisition, and Callum knew that better than anyone. Launchdeck digital sales rooms is more than just deal-closing spaces—they are collaborative hubs for ongoing customer engagement.

Here’s how:

• Team alignment: With all updates, communication, and documents centralized, both sales and customer teams avoid confusion that often arises from scattered email threads or conflicting versions of information.
• Faster resolutions: Customers could report issues directly in the sales room, speeding up responses and solutions.
• Upsell opportunities: With continual engagement in the shared space, the team was able to identify and act on customer needs—leading to natural upselling moments.

The result? Accounts managed using Launchdeck significantly outperformed those managed traditionally.

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The Bottom Line

Using Launchdeck didn’t just make Sales teams like Callum’s more efficient — it made them more effective. By building stronger rapport & relationships, streamlining communication, existing accounts can be turned into growth engines for the business.

If you’re a sales director or business owner looking to help your team close deals faster, strengthen customer relationships, and drive revenue, it’s time to take a closer look at Launchdeck.app.

As Callum’s story shows, building customer rapport isn’t just about one-on-one interactions—it’s about creating a framework that makes your team consistently accessible, valuable, and trustworthy.

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Are you ready to scale your sales game? Visit Launchdeck.app today and see how it can transform your sales process.

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